Modelling Business Communication Differently A Comparison between Business Action Theory and Dynamic Essential Modelling of Organisations

The increasing market turbulence and the increasing need for the creation of competitive advantages force businesses to rethink the way they perform their business. This rethinking is often performed unstructured or fragmented, and they fail to consider the business as a whole. Therefor there is a need for making a diagnosis as a basis for redesigning the business. In order to perform this diagnosis and redesign in an effective and efficient manner, there is a need for structured business modelling tools. In the current paper two business modelling methods (BAT and DEMO) are presented that are founded in the language action perspective. The language action perspective is chosen on the premises that all organisation processes are founded in communication. After a theoretical introduction the two methods are applied to two case studies in order to make comparisons both on the theoretical and application level. The results from the comparison show that although the methods are based on the same theoretical foundation, their business models highlight different aspects of the business. The working paper is a preliminary result of co-operation between the research group VITS and Delft University of Technology